The Crossing Community Church is giving away $10 fuel vouchers to first time attendees.
The congregation saw an influx of new members when it opened, but things have stalled a bit since then. On popular church days like Christmas and Mother’s Day, they get about 100. This free petrol campaign is their latest attempt to recruit.
The Creative Arts Pastor is quoted as saying, “We’ll pay your gas to get you here. Our guarantee is that our service will be the best hour of your week,” Poole said.
The campaign’s details are online at http://www.freegastochurch.com./ Poole and Harper (Lead Pastor) have mailed 40,000 fliers to area homeowners and even come up with a slogan, “Sorry, we just ruined a perfectly good excuse!” (for not showing up to church).Poole said he has seen results. Last week, 14 new visitors attended the Sunday service. He expects a couple dozen more this Sunday.
This is from the ‘marketing’ section of their website,
“At The Crossing, we will create a brand; that will become easily identifiable in our sphere of influence. We intended to design a brand identity that will call to mind many things such as a relaxed atmosphere, an unhurried pace, family friendly attitudes and activities, male-oriented themes and scripturally based/culturally relevant messages. All with an orientation towards missions.
We desire to be the first “Brand” of church that comes to a non-attender’s mind when thinking of or looking for a church. We purpose to have all our advertising, marketing, buildings, ministries, and activities easily identifiable as being part of the ministry of The Crossing.
It is astonishing to me the lengths secular corporations will go in order to market relatively insignificant products like deodorant or nail polish. It is equally astonishing to me that while the church has the most important, most compelling message ever – Jesus Christ and His atoning work – that we have done so little to “market” His message. We need to get that message out using every means possible so that every life possible may be positively changed forever. Therefore we advertise The Crossing through many different avenues.”
My comment? Interesting stuff.